Sell or Buy your San Francisco Bay Area Home

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Ready to Sell?

Secure the highest possible price for your luxury property with our proprietary marketing and negotiation strategy. We promise a zero-stress, maximum net return sale.

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Looking to Buy?

Leverage insider knowledge to find your perfect residence. Our proactive system ensures you are first-to-know, first-to-act on curated listings.

Explore Buying Options

The Kinoko Advantage: Operationalizing Your Sale for a New Price Record.

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Agent backed by an A+ operations team

When you list your home with Kinoko, you benefit from an entire team working on your behalf, rather than the individual “jack-of-all-trades” agent you get elsewhere.

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High-touch client service

Every property and every transaction is different, and we customize the strategy based on your goals and your timeline

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Top Negotiators

We want to help you reach your goal of maximizing your return on investment. we represent you at every point of the transaction to make sure that you leave no money on the table, etc.

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Tech Buyer Focus

We understand how tech professionals think and knowing what they want cuts out wasted time. This leads to higher valuations, which benefits our sellers.

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Boutique & Network

You get the branding differentiation of boutique, and also the marketing amplification that comes along with a symbiotic network of the most productive agents.

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Vendor Management

We gladly take on the role of coordinating projects, ensuring tasks are performed to the highest standards. All savings are passed directly to you.

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Digital Marketing

We'll combine industry-defining tech and robust online marketing strategies with tried-and-true techniques to give your home optimum exposure.

7 Steps to Selling Your Home

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Step 1

Find a real estate agent

We know selling a home can be more emotional than buying one, and we’ll leverage our experience and market know-how to ease you through the process. But first, we’ll uncover your motivations for selling, establish a timeline and a marketing plan, and see how your home compares with others on the market. We have a track record of proven success, and you can rely on us to be your champion and best source for solutions.

Step 2

Learn your home's market value

We’ll assess your home’s worth to determine its market value, taking into consideration such variables as features, size, location, market demand, and recent comparable sales. We’ll then create a “comp”, or comparative market analysis (CMA), that will help determine a competitive listing price that will attract qualified buyers and drive maximum interest to your property.

Step 3

Make it shine

We believe in transparency, and at this early stage, we want you to feel confident about our plans to sell your home. A listing agreement gives us permission to advertise and handle the sale of your house. It also covers the basic terms of our mutual commitment, including the length of time the home will be listed. We’ll also discuss our selling strategy and what you can expect next as we move deeper into the process.

Step 4

Make it shine

It’s all about curb appeal, and your home needs to shine inside and out before putting it on the market. We’ll strategize with our network of skilled vendors to ensure improvements, staging, photography, and video are of professional caliber and give buyers a reason to show more than a passing interest in your home. Remember, you only have a matter of seconds to make a great first impression, so make it count.

Step 5

Market your home

A unique home needs a unique, customized marketing plan to set it apart from others on the market. We’ll combine industry-defining tech and robust online marketing strategies with tried-and-true techniques like high-quality fliers, energetic open houses, and alerting local buyer’s agents to give your home optimum exposure. We’ll utilize our trusted network of vendors, such as photographers, to make your home come to life and create local and global awareness.

Step 6

Negotiate the best price

At this crucial stage, we’ll leverage every negotiation tool to help you make the best deal possible and arrive at a price that both you and the buyer can agree upon. We’ll use our expertise to coach you through terms, contingencies, and buyer’s financing. You’re nearing the end zone. We want to arrive at a fair market price where you walk away happy.

Step 7

Seal the Deal

The day you’ve been waiting for has arrived — the closing! We’ll be right by your side during these final steps, engaging with the buyer’s agent and lending institutions to ensure all requirements are met, inspections are performed, financing is approved on time, and all the necessary disclosure documents are provided. Then, sign on the dotted line, and congratulations! You’ve just sold your home!

The Kinoko Advantage: Buying with Confidence Using Our Proven Strategy.

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Exclusive Network

Our exclusive network of contacts provides an invaluable jumpstart on competitive properties, often before they even hit the MLS.

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Avoid Bidding Wars

Utilizing our vibrant network can help you avoid costly bidding wars and save your sanity. We can introduce you to some of the best new builds.

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Purchase with Confidence

We take the chaos out of the equation through our diligence and preparation, mixed with the right amount of honed instincts. It's a formula that empowers clients to purchase with confidence.

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"Write Early & Often"

This gives you a strategic advantage against your competition. You will be the only buyer who has actual feedback from the seller.

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Curated Search

If we're doing our job, it should all be much simpler. We'll curate the best of the market for you.

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Financial Freedom

Getting the absolute best price on your home purchase impacts our own success. The lower your purchase price, the sooner you create equity and position yourself with greater financial freedom.

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Stress-Less Process

Hardly anyone ever describes buying a home as a stress-free experience. Kinoko does believe the process can be stress-less.

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Vetted Lenders

We strongly suggest working with one of Kinoko's preferred lenders for better customer service, quicker turnaround times, and optimized negotiation power.

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Objection Handling

Don't be afraid of hiccups. We've been here before and we know how to overcome obstacles that may arise.

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Customized Experience

Every client deserves a highly customized experience. We will shape the journey ahead to fit who you are and where you want to be.

7 Steps to Buying a Home

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Step 1

Conduct A Needs Analysis

We know the home buying experience can be fraught with mystery. Our experienced agents will leverage expertise, local market knowledge, and key industry partnerships to ease you through the process of finding your dream home. We’ve been down this road before, so we’ll first ask the necessary questions and gather the important data we need to kick off the journey to homeownership. Let’s get started!

Step 2

Get Your Finances In Order

At this stage, our job is to maneuver all the financial pieces to ensure you’re on strong financial footing when that dream home becomes available. Our recommended network of lenders and financial experts will help tighten up your credit, determine exactly how much you can afford for both a home and a down payment, and make sure you’re formally pre-approved for a loan, all with the goal of solidifying your position as a serious market contender.

Step 3

Shop For A Home

Now for the fun part! We’ll help you draw up a “wish list” of everything you’re looking for in not just your new home, but your new community as well. We’ll match your must-haves with your budget and then draw on our local expertise and network of industry colleagues to help you find a place that’s everything you wished for. Shopping for a home is exciting, so just have fun with it!

Step 4

Make An Offer And Negotiate

You’ve found “the one” and you’re ready to make an offer! We’ll help you formulate a fair, data-driven purchase offer based on in-depth market analysis, and draw up the purchase agreements. Then, we’ll leverage smart negotiating skills to guide you through contingencies and ensure you don’t spend any more than you need to. And, should things not work out with one offer, we’ll be ready with a game plan for the next.

Step 5

Conduct A Property Inspection

Once your offer is selected, you can elect to inspect the property. If you do this, we’ll send an independent licensed inspector to fully check a home’s condition. Because it detects issues that aren’t apparent on a walk-through, a home inspection is a powerful negotiating tool and the best insurance you can ever get on a property. If issues arise, we’ll work with you to develop strategies on how best to proceed. You’re getting close, and you don’t want to set yourself up for a houseful of headaches.

Step 6

Get Final Financing Approval

This part can get complicated, but we know from experience how to keep the crucial final stages of loan approval from becoming overwhelming. We’ll regularly monitor the progress of your transaction and keep you fully aware of unexpected funds that might be expected from you. We’ll also work with your lender to make sure all the necessary paperwork is complete as we move closer to a smooth closing.

Step 7

Congratulate Yourself On Your New Home!

Making it through escrow can seem like a mountain of details but the view from the top is worth it. Expect to sign a ton of paperwork before you get there, and we’ll hold your hand through every step of the process. A few days before closing, we’ll conduct a final walk-through, and then, once both parties sign closing statements, the keys are yours and we’ll celebrate your new home and your new life!

Testimonials

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We feel so fortunate to have selected Kinoko Real Estate to sell our luxury South Beach SF condo. Even though market conditions were challenging and interest rates were rising, Kevin, Nini, Catherine and the rest of their team listened to us and guided us through each step of the process. Their communication was excellent, and their network of contacts really helped not only with companies/vendors to help prep our condo for sale but also with potential buyers. Their marketing campaign really emphasized the strong points of our condo and made them shine. As a result, even in a market where similar properties were languishing, ours sold for 97.5% of t...
— Alan H.
My husband and I had a property in SF that was listed on the MLS for over two years and we switched agents twice. We were losing hope and thought it might never sell. Kinoko was highly recommended by a broker friend in the Peninsula. Kevin and Nini were extremely professional and confident, and the marketing strategies they pitched were eye-opening and impressive. They made it happen even though they couldn’t do normal open houses. Kevin and Nini’s determination, knowledge of the ever-changing market, and top-notch marketing strategies made this possible! They have followed through on everything they promised and more! It was a true pleasure working...
— Karen K.
This is intended to be a recommendation for Kevin Gueco, whom we used to purchase a condo at the Madrone in San Francisco several years ago. We are in our early 60's and own 13 different homes, condos, and townhouses around California and Lake Tahoe. We have completed nearly 20 residential real estate sales and purchases over the past 35 years. We recommend Kevin without reservation - we have found him to be very hardworking, diligent, and honest. He is not a typical pushy real estate agent just trying to close on a commission. He listens very well and then goes out and scours the market to find something that fits our needs. Kevin gives his honest ...
— Doug Carlisle
I bought a number of properties and have worked with many real estate agents. Kevin is the best one out of all of them. Not just marginally better. MUCH better than the rest. There's a lot of great things about Kevin—knowledgeable about the market, connected, personable, hard working, always available.
— Eddie Kim
My wife and I were looking to buy our first home in San Francisco and were justifiably nervous about the whole process. Kevin and his team made it easy and we had our perfect house less than a month later. Some things that drew me to Kinoko was the modern approach he takes to home buying. They leverage technology in a smart way to give us the edge in the process. On top of that, they were crazy responsive throughout the whole process, night and day - whatever it takes to get the deal done. Whenever we needed to do a private our, be at the house during escrow, or check something out either him or a member of his team would be there no matter the ti...
— Alex Rosen
Kevin, Nini, and team did an incredible job for us. My wife and I were looking for our first home and they quickly understood our style and aesthetic and made sure to show us only the options that would interest us. They were quick to diagnose our needs and potential locations in both the neighborhoods we knew we wanted but selectively in other neighborhoods as well. They were incredibly responsive and knowledgeable which we appreciated as first-time buyers. We ultimately tried to buy another unit in the building but were outbid. We were fortunate that Kevin and team got us an opportunity to top that bid, but we declined. Knowing we loved the build...
— Morgan Livermore
Kevin and Nini are simply amazing! They helped us buy our first home, a single-family home in Bernal Heights. We had been looking for at least 6 months with no luck before we met Kevin and Nini, who make an absolutely dynamic team. Nini has the incredible ability to figure out what the client wants and needs. During the preceding months, my husband and I had difficulty finding a home that both of us liked, but Nini asked us detailed questions during our consultation and found several homes that we loved within a day. Once we decided to make an offer, Kevin helped us with our offer strategy and negotiated on our behalf, resulting in an accepted offer...
— Jina Sinskey
I’ve known Kevin Gueco since 2012 when I bought my first property in San Francisco. Even though he was not my agent, he was very professional and gracious enough to provide some great advice. His knowledge of the real estate market and future outlook was spot on. The first encounter made a lasting impression. Fast forward eight years, after interviewing several real estate agents to help us sell our property we made the decision to work Kevin and his team. We were glad to have crossed paths again and to have the opportunity to work with him. Since listing our property, it confirmed we made the right decision. Kevin and his team have been a great a...
— Richard Lee
Kevin Gueco, Nini, and team are the best agents we've worked with and I recommend them highly, particularly in a competitive environment like the bay area. Six years ago, I worked with Kevin on the purchase of my current home in San Francisco. Kevin is exceptionally responsive and has the kind of hustle you want on your team. He was able to successfully negotiate a win for us against multiple other buyers and through multiple rounds of counter offers. After the close, Kevin added value by introducing me to trusted service providers that we still use to this day. More recently, my husband and I have been looking for a second home on the peninsula, an...
— Janet Zhou
My husband and I have known Kevin Gueco and his wife Nini for over 10 years now, both as our realtors and friends. We met Kevin and his team as a young couple, looking to buy our first condo in San Francisco. We had no idea what we were doing or where to begin in such a competitive market. Kevin took all of our questions and concerns, listened to them, and patiently showed us properties that we found and loved, along with some amazing options we may not have explored on our own. When we found our dream starter home, the team helped us navigate every step of the way, answering countless questions at all hours of the day and night, promptly and expert...
— Lindsey Baldwin
My wife and I were second time home buyers. We didn't realize how much better our first experience could have been until we started working with Team Gueco on our current home. They made themselves available around the clock and were always keeping an eye out for homes that fit our specific tastes and needs, while trying to identify opportunities that could work. Their smart use of technology to augment the process was really productive. The team was always patient and communicative, offering advice whenever we sought feedback. And they are the best client advocates and negotiators in the business. When a previously unknown issue with our house was ...
— Adam Levin
Nini, Kevin and their team gave us such a great and easy experience buying our first home here in San Francisco. Day and Night we could ask questions per email or phone and the both responded quickly. We were overwhelmed with this crazy house market here in the Bay Area since me and my husband are from Germany and had no idea how buying a place works here in the US. Nini and Kevin were such a help and all our questions were welcome and answered. We only had a small time window to find a home because of our rental contract but Nini and Kevin were up for the challenge and found us a nice home here in North Beach for our little family. We would def...
— Nadine Bakaus
Our journey to find our new home actually started while working with another agent. However, we were dissatisfied with our existing agent so we decided to reach out to Nini and we never looked back. Nini and Kevin’s expertise and level of service was night and day compared to the other agent. Their knowledge of the real estate market, different neighborhoods, and the buildings we were interested in as well as new developments was evident early on. Although we knew that Nini and Kevin were juggling multiple clients, they always treated us like VIP clients and were extremely responsive and proactive. Nini and Kevin immediately scheduled a consultati...
— Jaclyn & Noel Ang
I worked with Kevin back in 2008 in my search for my first home, and I remember it was a pleasure working with him. I found him sort of by chance, and he quickly helped me to understand the processes in finding the right home as well as the San Francisco real estate market back then. My search took us all around the city and took several months, but Kevin was always there to help, do the research, and advise me. He was very patient throughout the process, and very thoughtful in helping me avoid mistakes. After months of searching, I finally found what I was looking for, and he immediately went the extra mile to help me negotiate the right price and ...
— Eric Fong
When we started our process as first time home buyers, we were wondering what the need for Real Estate Agents were. Shortly after starting to work with Kinoko (Thank you Michael and Nini!), our question was answered. Their depth of knowledge, familiarity with San Francisco, responsiveness, and willingness to go the extra mile made the buying process feel easy. After we told them what we were looking for, they got right to work and started sending us several listings and were always open to meet us to do walk throughs/answer questions about a property. Most importantly, they were quick to earn our trust that they wanted to find the ideal home for us ...
— Mihir Sathe
My wife and I engaged Kevin to sell our San Francisco condominium in 2018. The decision to use Kevin as our agent was not made lightly as we had used another broker in the past with good results. Several key skills made Kevin stand out to us. The responsiveness of Kevin and his team was fantastic and each inquiry or issue along the way both prior to and after sale was lightening fast and accurate. His use of technology was best in class. Kevin was also able to draw on a network which he has cultivated over the years. Kevin offered a realistic, common sense approach to the market which was honest and resulted in a quick and flawless sale. As fa...
— Douglas Housley

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