Are you looking to sell or buy in San Francisco?
The top teams in the nation.
RealTrends VerifiedTwenty years in San Francisco's most competitive market.
Kinoko Real Estate is a boutique San Francisco real estate team and founding partner of Side since 2017, a technology-driven brokerage backed by investors including Tiger Global and Coatue. Nearly 80% of our sales volume is right here in San Francisco proper, and that partnership means our agents spend their time on marketing, negotiation, and clients, not paperwork. Boutique enough to know your name, connected enough to move fast when it matters.
Everything it takes to sell for more, handled by one team.
Pricing built on data
Comps, features, and demand come together in a market analysis. When it makes sense, we test pricing off-market before going public, so we price to attract interest instead of correcting later.
Staging and photography
Professional staging, photography, and 3D tours so buyers fall for your home before they've stepped through the door.
Full-spectrum marketing
Print mailers to your ZIP code, social ad buys, video and in-stream YouTube ads, and syndication to Zillow, Trulia, and the MLS.
Open houses, done with intent
More potential buyers through the door, a schedule that's yours to set instead of endless one-off showings, and a low-pressure setting for the buyer who's ready to commit.
A network that knows tech buyers
Side's investor base, including Tiger Global, Coatue, and Sapphire Ventures, plus our own off-market interest lists built the moment your listing is signed.
Vendor management, no markup
We coordinate contractors, stagers, and cleaners at rates we've negotiated across our volume of listings. Any savings pass directly to you.
Negotiation that leaves nothing on the table
We represent you at every point of the transaction, from the first offer through closing, to reach your goal of maximizing return on your investment.
An edge before homes ever hit the market.
Pre-qualified before you shop
In this market, a serious offer starts with a serious pre-approval. We work with a vetted set of lenders so you're taken seriously from the first showing.
Off-market access
The moment we have a signed listing, we work down interest lists for specific buyers before it's public. As your agent, that same network works for you.
A real negotiation strategy
We write early and often, compare final negotiated prices instead of asking prices, and structure terms that give a seller every reason to say yes.
A curated search, not 30 open houses
We scour the MLS and our own off-market network, then bring you a short list that actually fits, instead of a weekend of scattered showings.
New construction, when it fits
Avoid bidding wars, get more control over finishes, and skip the surprises that can come with an older building.
Guided from offer to keys
Financing, appraisal, and inspections tracked in parallel, then a final walkthrough and closing, with us beside you the whole way.
Every dollar saved builds your equity
Getting the best price on your purchase affects more than the closing statement. The lower your price, the sooner you build equity and financial freedom down the road.
A process we've run hundreds of times.
Find your agent
We uncover your motivations, set a timeline, and compare your home to what's on the market.
Price your property
Comps, features, and demand come together in a comparative market analysis.
Stage it
Professional staging so your home shows well online and in person.
Market your home
Print, digital, open houses, and our vendor network working together.
Negotiate the best price
We compare final negotiated prices, not asking prices, to know where the market really stands.
Seal the deal
Escrow, disclosures, and closing, handled start to finish.
Find your new home
Initial consultation, loan pre-approval, home shopping, and making an offer.
Due diligence
Escrow setup, inspections, and loan underwriting move in parallel.
Closing
Final walkthrough, sign-off, loan funding, and recording the deed.
Moving in
Settle in, get organized, and start building equity in your new home.
See how we sell homes in San Francisco.
We know these streets because we've sold on them.
A sample of recent San Francisco sales across the neighborhoods we work in every day.Recent results.
We do not simply list homes. We manufacture leverage, curate exposure, and protect property values.
View all case studiesWhat sellers say about working with us.
"My husband and I had a property in SF that was listed on the MLS for over two years and we switched agents twice. We were losing hope. Kevin and Nini's determination, knowledge of the ever-changing market, and top-notch marketing strategies made this possible. They have followed through on everything they promised and more."
Karen K."Dealing with Kevin Gueco about listing this nine to twelve million dollar listing, I was amazed by his knowledge of the market and contacts of potential buyers. I strongly recommend everyone who is selling to consider his firm."
Khaled S. Dajani, Dajani Group"On the seller's side, Kevin's work exceeded our expectations. When we sold our condo, the market was a bit softer, and he was still able to set a record price per square foot for our building and over our asking offer, even though comps suggested a lower sales price. Kevin's team gets results."
Kerry Ferrari, Restoration Hardware"Even though market conditions were challenging and interest rates were rising, Kevin, Nini, and the team listened to us and guided us through each step. Even in a market where similar properties were languishing, ours sold for 97.5% of asking in a very smooth transaction."
Alan H.What buyers say about working with us.
"I bought a number of properties and have worked with many real estate agents. Kevin is the best one out of all of them. Not just marginally better, much better than the rest. Knowledgeable about the market, connected, personable, hard working, always available."
Eddie Kim, Co-Founder & CTO of Gusto"We own 13 homes, condos, and townhouses and have completed nearly 20 residential real estate sales and purchases over 35 years. We recommend Kevin without reservation. He listens well, then goes out and scours the market to find something that fits. You will not regret working with Kevin."
Doug Carlisle, retired partner at Menlo Ventures"Kevin helped us with our offer strategy and negotiated on our behalf, resulting in an accepted offer below list price within one week of meeting them. As first-time homebuyers, we asked questions at every step and they were extremely responsive. I fully trust them to have our best interests in mind."
Jina Sinskey, M.D."My wife and I were justifiably nervous about the whole process. Kevin and his team made it easy, and we had our perfect house less than a month later. They leverage technology in a smart way to give us the edge, and were crazy responsive throughout, whatever it takes to get the deal done."
Alex Rosen, CEO of SenseWhat people usually ask us first.
How does Kinoko price a home for sale?
We build a comparative market analysis using recent sales, current competition, and demand. When it makes sense, we test pricing off-market before going public, so the home is priced to attract real interest rather than needing a correction later.
What does Kinoko's marketing include?
Print mailers to your ZIP code, social ad buys, video and in-stream YouTube ads, professional staging and photography, open houses, and syndication to Zillow, Trulia, and the MLS.
Does Kinoko charge extra for vendors like stagers or contractors?
No. We coordinate vendors such as stagers, cleaners, and contractors at rates negotiated across our volume of listings, and any savings pass directly to you.
Can Kinoko help me see homes before they hit the MLS?
Yes. The moment we have a signed listing, we work down interest lists for specific buyers before it's public, and that same off-market network works on your behalf as a buyer too.
Do I need to be pre-approved before touring homes with Kinoko?
We strongly recommend it. San Francisco is competitive enough that sellers often pass over offers contingent on financing, so we work with a vetted set of lenders to get you pre-qualified early.
How is Kinoko's negotiation approach different?
We write early and often, compare final negotiated prices instead of asking prices, and structure terms that give a seller every reason to say yes, rather than simply offering the highest number.
World class leadership.
Let's talk about your next move.
Tell us a bit about what you're working on and we'll follow up within one business day.
Let's talk about your next move.
Tell us a bit about what you're working on and we'll follow up within one business day.
Don't leave empty-handed.
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