Previously listed unsuccessfully, Madrone 527 at 435 China Basin Street had sat on the market without a single offer. When our client reached out in May 2025, they needed a fresh approach — one that would reintroduce the property, attract the right buyers, and position it to sell after the tenant’s lease ended in July, aligning perfectly with their timing goals.
This 2-bedroom, 2-bath, 1,168-square-foot home had strong intrinsic appeal: a bright, open layout, resort-style amenities, and a location minutes from the Embarcadero and downtown. Before listing, public estimates for Madrone 527 were roughly $1.27M (Zillow), $1.28M (Realtor.com), and $1.18M (Redfin), hinting at the upside potential that professional positioning and marketing could unlock for the property. The challenge was turning that potential into a sale in a market where buyers were increasingly selective and inventory was rising.
San Francisco’s condo market in August 2025 was competitive but balanced, with 221 new listings, 204 pending sales, and 158 closed transactions. Median days on market sat at 51 days, and condos sold for about 98.7% of list price on average, with only 24% selling over asking. In a market like this — where buyers had options and took their time — speed and premium pricing weren’t guaranteed.
Repositioning a Previously Unsuccessful Listing
Previously listed without traction and receiving zero offers, Madrone 527 needed more than just a relist — it needed a reinvention. Our strategy focused on highlighting the condo’s turn-key appeal and making it instantly memorable to qualified buyers. We coordinated with trusted vendors — painters, handymen, and high-end stagers — to ensure the home looked polished and move-in ready. Every detail, from lighting to layout flow, was optimized to give buyers confidence that they could settle in immediately — a shift that ultimately resulted in two strong, competing offers in just over two weeks.
We also leveraged our position in the Top Agent Network (TAN), connecting with other top-performing agents across San Francisco. This network gave us early insight into buyers actively searching for Mission Bay condos, ensuring Madrone 527 reached agents with clients ready to act — a competitive advantage that mass marketing cannot replicate.
Marketing Reach
Our marketing strategy focused on amplifying visibility and sparking action:
- 3,137 Zillow views
- 217 website visits
- 1,218 social media impressions
Each touchpoint was designed to make Madrone 527 stand out in a crowded market and drive qualified traffic to the first weekend of showings.
Results That Speak
In just 16 days on market — significantly faster than the citywide median of 51 days — Madrone 527 attracted two competing offers and sold to a non-contingent cash buyer.
- Final Sale Price: $1,330,000 — well above public value estimates
- Price Per Sq. Ft.: $1,139 — outperforming San Francisco’s $1,019 average
- Clean Closing: Non-contingent, quick, and seamless
Even in a market where most condos were taking nearly two months to sell, Madrone 527 moved quickly and achieved a standout price per square foot — proof that strategic prep and smart marketing make all the difference.
A Win for Our Client
For our client, this wasn’t just about selling a condo — it was about turning a previously overlooked listing into a quick, competitive sale. With the right strategy, the right network, and the right marketing, we helped them move forward on their next chapter with confidence.
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Key Takeaways
- Preparation Pays Off: Fresh updates and high-end staging turned a previously ignored condo into a must-see.
- Network Matters: TAN access put Madrone 527 in front of serious buyers before the masses.
- Marketing Drives Action: Multi-channel promotion generated competitive offers quickly.
- Price Per Square Foot is King: $1,139/sq. ft. positioned Madrone 527 as a top performer in its segment.
- Expert Negotiation Closes the Deal: Careful handling of two offers resulted in a clean, fast close.
Madrone 527 proves that even in a market with rising inventory and longer selling times, a well-prepared and strategically marketed property can go from overlooked to in demand — fast.
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