Selling a home in San Francisco is about more than listing it—it’s about timing, strategy, and presentation. For the seller of 3525 Cabrillo Street, a beautifully renovated 4-bedroom, 3.5-bath home in the Outer Richmond, the challenge was clear: after months of expensive renovations, they needed to secure top dollar quickly to fund a relocation.
Looking for the best way to make that happen, the seller turned to ChatGPT for advice on the top agents to sell a newly renovated Outer Richmond home. The answer? Kinoko Real Estate. That single search set the stage for a record-setting sale — and what happened next became a case study in how the right strategy turns preparation into profit.
A Home Built to Impress
This wasn’t just another listing. The home blended historic charm with modern upgrades, from the chef’s kitchen to high-end finishes throughout. Every detail was designed to appeal to buyers who value design and functionality. The location itself—Outer Richmond, a neighborhood with limited high-end supply—added to the property’s desirability.
Selling at the Right Time
Timing was essential. In May 2025, the average single-family residence in San Francisco was sold for $1,802,000, reflecting a 7.58% increase compared to the previous year, and properties were being sold rapidly—frequently in less than two weeks. The inventory was remarkably low, with merely 1.7 months of supply, providing sellers with a distinct edge. In such a market, a well-staged home like Cabrillo Street, marketed with strategy, possessed all the elements necessary for a swift, high-value transaction.
"When inventory is this tight, presentation becomes your competitive edge. Our job is to make sure your home isn’t just seen — it’s unforgettable." – Kevin Gueco
The Marketing Strategy That Made This Sale
Selling a $2M+ home in the Outer Richmond requires more than putting it on the MLS — it requires crafting a story that buyers can’t ignore. For 3525 Cabrillo Street, we built a marketing campaign designed to showcase every detail of the home and create maximum urgency among qualified buyers.
It started with preparation. We coordinated painters, handymen, and stagers to make sure every space felt both warm and elevated. Virtual staging allowed us to start telling the home’s story weeks before the first showing, capturing early attention from buyers and even landing the property a coveted magazine feature.
From there, we went wide — but strategic. Geo-targeted ads across social media platforms — including YouTube — ensured the home reached the right buyers in the right neighborhoods. A professional video tour and high-end photography captured the home’s best angles and circulated through sponsored campaigns, reaching 15,000+ targeted Bay Area buyers. We even went offline, delivering print materials to 1,500 high-net-worth households who value architectural homes with character and upgrades.
The results spoke for themselves:
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9,361 Zillow Views — dominating online search visibility
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2,529 Website Views — drawing qualified, local traffic
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6,833 YouTube Views — showcasing the home on-demand
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99,117 Ad Impressions — keeping the home top-of-mind across platforms
This multi-channel campaign wasn’t just marketing — it was matchmaking. The right buyers saw the home early, saw it often, and acted fast, resulting in multiple offers and a sale $251K over asking in just 12 days.
"Great marketing isn’t about more eyes — it’s about the right eyes. By targeting serious buyers with precision, we turned Cabrillo Street into a multiple-offer story." – Kevin Gueco
A Record-Setting Success Story
In a market where the median single-family home price was $1.8M in May 2025 and inventory was sitting at just 1.7 months of supply — a textbook seller’s market — 3525 Cabrillo Street still managed to stand out.
The home went into contract in just 12 days (matching the citywide average for single-family homes) but closed at $2.35M — $251K over asking — achieving 112% of the listing price and $1,050 per square foot.
This wasn’t just a strong sale — it was a statement. The combination of:
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Low market inventory (fewer competing listings)
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A neighborhood seeing steady price growth
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Precision pricing and targeted marketing
turned Cabrillo Street into one of the most competitive sales in Outer Richmond this year.
"Selling for $251K over asking isn’t an accident. It’s the result of expert pricing, timing, and a team that knows exactly how to position a home for maximum demand." – Kevin Gueco
In the Seller’s Words
From the moment we first toured the property, our job was clear: remove as much stress from the process as possible while showcasing the home in a way that honored the seller’s investment. Every decision — from pricing to staging to marketing channels — was made with this goal in mind.
The result? A seamless sale that closed in just 12 days, at $251K over asking, with multiple competitive offers. But the most important measure of success is always how the client felt when it was all over:
"I worked with Kevin and Nini and their team to sell my home in the Outer Richmond just a few weeks ago. They went above and beyond in marketing the home—we sold over listing, and I made a profit on my extensive and expensive renovations. With everything going on with finishing the renovations, moving, and a number of other things, the last thing I had to worry about was selling the house because I wholeheartedly could trust that they would take care of it. And the whole team is amazing to work with. Because they utilized virtual staging, we were able to get it in a magazine early and start marketing early before it was ready for viewing."
This kind of trust and outcome is why we do what we do — and why strategic preparation and expert marketing make all the difference.
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Key Takeaways
Selling a home like 3525 Cabrillo Street isn’t just about putting it on the market — it’s about creating the perfect storm of preparation, presentation, timing, and strategy.
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Preparation Pays Off: Strategic renovations and meticulous staging transformed this property into a showpiece that buyers couldn’t resist.
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Marketing That Moves the Needle: A targeted, data-driven campaign put the home in front of the right people at the right time — and the numbers proved it worked.
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Timing Matters: In a market with just 1.7 months of single-family inventory, acting decisively meant we captured peak buyer demand.
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Expertise Changes the Outcome: Local knowledge, pricing strategy, and negotiation skill turned interest into multiple offers and a $251K over-asking sale.
The sale of 3525 Cabrillo Street wasn’t just a win for one homeowner — it’s proof that with the right team, even a high-end Outer Richmond home can sell faster, for more money, and with less stress.
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