Some sales are about numbers. This one was about trust — and what trust can deliver.
After a 30-year relationship — and 10 years since we helped our clients purchase 1555 21st Avenue — they turned to us again, this time to sell. The goal? Achieve top dollar for their beautifully renovated Central Sunset home so they could begin their next chapter in sunny Southern California.
This wasn’t just a listing — it was the result of years of careful ownership, a high-quality renovation, and the kind of timing that matters in San Francisco real estate. November 2024 was a month where the Central Sunset market showed remarkable strength: single-family home sales jumped 25% year-over-year, active listings dropped 40%, and 100% of homes sold over asking — with buyers paying an average of 118.7% of list price. It was a moment where sellers held the advantage — and we knew how to make the most of it.
With only 0.4 months of inventory and an average of 19 days on market, buyers had to move quickly and competitively. In this climate, positioning 1555 21st Avenue correctly wasn’t just important — it was everything.
A Renovation Buyers Could Fall in Love With
The home’s renovation went beyond surface-level updates — it was a thoughtful refresh that respected the property’s original character while elevating it for modern living. Every space felt intentional, cohesive, and ready for its next chapter.
By coordinating with trusted painters, handymen, and professional stagers, we ensured the home presented as move-in ready — a major differentiator in a market where buyers were competing for high-quality, turn-key properties.
Marketing That Generated Urgency
Even in a strong seller’s market, demand doesn’t just happen — it’s created. To capture attention quickly, we launched a multi-channel campaign designed to find the right buyers and keep the property top-of-mind until offer day.
- Geo-targeted social ads & YouTube campaigns reached qualified buyers actively searching for homes in the Central Sunset and surrounding neighborhoods.
- Professional video and magazine-quality photography made the home shine online and in print.
The results were powerful:
- 2,608 Zillow views — putting the listing in front of the city’s most active buyers
- 947 website views — driving serious traffic to the property page
- 5,051 social impressions & 9,845 ad impressions — amplifying reach and urgency
By the first weekend, the campaign had done its job: buyers were emotionally connected to the property and ready to compete.
“When market conditions are shifting, your marketing needs to be sharper than ever. It’s not just about exposure — it’s about exposure that converts.” – Kevin Gueco
The Result: Record-Setting Numbers
In just 10 days, 1555 21st Avenue attracted multiple offers and sold for:
- $253,000 over asking
- 115% of the list price
- $1,127 per square foot — the highest on the block
While every single-family home in Central Sunset sold above list price in November, this sale distinguished itself with its speed, multiple offers, and a standout price per square foot. It’s a clear example of how thoughtful preparation, marketing strategy, and expert negotiation can create momentum — even in a market where competition is already fierce.
“Strong results like this don’t just happen. They’re the product of data-driven pricing, emotional storytelling, and negotiation strategy that captures momentum.” – Kevin Gueco
A Personal Win for Our Clients
For our sellers, this wasn’t simply a real estate transaction. It was about turning a decade of ownership and a major renovation into a new beginning — one that would take them to Southern California with confidence and financial peace of mind.
Their trust, built over three decades, turned into a 10-day success story that set a new bar for the block.
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Key Takeaways
- Preparation Makes Perfect: Renovations and high-end staging positioned the home to command premium attention.
- Marketing That Moves Buyers: Geo-targeted campaigns, video, and storytelling drove urgency and action.
- Negotiation Seals the Deal: Expert handling of multiple offers secured a $253K over-asking result.
- Market Knowledge Matters: Understanding Central Sunset’s record-high over-asking averages and limited inventory allowed us to position the home perfectly.
- Relationships Count: A 30-year relationship led to a smooth, profitable sale — proof that trust and expertise go hand in hand.
The sale of 1555 21st Avenue shows what’s possible when preparation meets opportunity in one of San Francisco’s most competitive neighborhoods. In a market where every well-positioned home sells over asking, strategy is what sets the record-breakers apart — and this one did exactly that.
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