When our client first purchased Arden 517 in 2022, it wasn’t just a real estate transaction — it was the start of a chapter. We helped them secure the home for $1,565,000, below its $1,649,000 list price, giving them the perfect base in Mission Bay’s most sought-after building.
Fast forward three years: their plans had evolved. They wanted to sell Arden 517 to fund an around-the-world adventure. In July 2025, they reached out not just for a valuation, but for a strategy — one that would maximize value while buyers in San Francisco were taking their time and inventory was rising.
The Challenge: Turning Opportunity into Urgency
August 2025 painted a clear picture of the San Francisco condo market: 513 active listings, 221 new listings coming online, and 158 closed sales. Condos lingered a median of 51 days, with buyers enjoying a balanced market that allowed them to be selective. Only 24% of properties sold over asking, and the average price per square foot for condos hovered around $1,019 — benchmarks that shaped our approach.
Our challenge was to position 708 Long Bridge Street #517 as a must-see home worth acting on quickly — and worth paying a premium for.
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The Strategy: Making Arden 517 the Clear Choice
We designed a strategy that combined presentation, reach, and exclusivity:
- Compelling Presentation: Arden 517’s 1,350 sq. ft., light-filled layout and resort-style amenities — including pool and BBQ direct access — were captured through professional photography and a virtual tour, letting buyers envision the lifestyle.
- Targeted Exposure: Beyond MLS and our website, we distributed 100 stylish brochures, ran a multi-channel campaign reaching over 8,400 email recipients, and promoted the home on social media to keep it top-of-mind.
- Agent-to-Agent Networking: As members of the Top Agent Network (TAN), we shared Arden 517 with top-performing agents across San Francisco, giving serious buyers early access before the broader market.
- Smart Pricing: Leveraging market data, we set a price that would attract buyers but leave room for competition — critical in a market where patience was the norm.
The Result: Three Offers and a Standout Price per Square Foot
In just 28 days, Arden 517 received three competitive offers and sold for $1,745,000 — translating to $1,293 per square foot, significantly above the San Francisco condo average of $1,019 PPSF. The sale closed quickly with waived contingencies, allowing our clients to confidently plan their next adventure.
Marketing reach played a major role:
- 1,542 Zillow views put the home in front of serious buyers
- 1,377 social media impressions built awareness and urgency
- 8,426 targeted emails reached qualified prospects directly
Even in a market with over 500 active listings and a median DOM of 51 days, Arden 517 stood out and delivered a top-tier result.
Why This Sale Stands Out
This wasn’t just a quick sale — it was a premium result in a market where most condos were taking nearly twice as long to sell. By focusing on what made Arden 517 special, amplifying its reach, and tapping into our network of top agents, we turned a competitive environment into a winning one.
Key Takeaways for Sellers
- Lifestyle Sells: Highlighting poolside living and resort-style amenities creates emotional connection that drives action.
- Timing + Strategy = Results: Understanding broader market dynamics, like the San Francisco condo median days on market, informs pricing and listing strategy.
- Network Matters: Access to TAN and other top agents ensures serious buyers see your listing first.
- Price Per Square Foot is Critical: Arden 517 achieved $1,293 PPSF, outperforming citywide averages by over 25%.
- Expert Execution Seals the Deal: Coordinated marketing, preparation, and negotiation translate into fast, premium sales.
Selling Arden 517 wasn’t just about getting the price right — it was about aligning the entire process with our client’s bigger life goal: funding their next chapter of adventure around the world.
If you’re thinking about selling a Mission Bay condo (or any San Francisco home) and timing is just as important as price, the right strategy can make all the difference. With thoughtful preparation, data-driven pricing, and access to serious buyers through exclusive networks like Top Agent Network, we can create momentum that leads to a faster sale — and maximum value — even when buyers are taking their time.
Whether you want to sell quickly to free up cash, coordinate a move, or simply avoid lingering on the market, our process is built to help you move forward confidently — and on your timeline.
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