South of Market (SoMa)

SoMa, San Francisco's dynamic neighborhood south of Market Street, boasts tech giants, cultural attractions, and a rich history, creating a vibrant and diverse urban experience.

Welcome to South of Market (SoMa)

Unlock the Vibrant Essence of SoMa: A Neighborhood of Innovation and Culture

South of Market (SoMa) is a vibrant and diverse neighborhood in San Francisco, California, nestled just south of Market Street. It encompasses various sub-neighborhoods, including South Beach, Yerba Buena, and Rincon Hill. SoMa is known for its rich history, thriving technology sector, cultural attractions, and unique character.

SoMa's history is deeply rooted in the city's development. In the mid-19th century, it was a pioneer community with low-density residential buildings, evolving into a working-class neighborhood with industrial areas along the waterfront. The 1906 earthquake devastated the area, leading to wider streets and a focus on industrial development.

During the 1960s, SoMa witnessed the emergence of the gay and leather communities, particularly along Folsom Street. The 1980s AIDS epidemic, however, brought challenges to these communities. In response, the Folsom Street Fair was created in 1984 to raise visibility and funds.

In recent decades, gentrification and rising rents have transformed the neighborhood, replacing warehouses and underground music scenes with upscale establishments and technology companies.



SoMa boasts a diverse economic landscape, with warehouses, auto repair shops, nightclubs, residential hotels, art spaces, loft apartments, and technology companies. It's home to major tech giants like Salesforce, Airbnb, Uber, and many others. Big-box stores like Costco and Best Buy also have a presence in the area.


Cultural Attractions

The neighborhood is a cultural hub housing numerous museums, including the San Francisco Museum of Modern Art (SFMOMA), the Yerba Buena Center for the Arts, the Museum of the African Diaspora, and more. The Old Mint, restored in 2012, is a historical gem.

Cultural centers like SOMArts support local artists, while theaters such as Lamplighters and Boxcar Theater add to the artistic vibrancy of SoMa.



SoMa hosts several events throughout the year, such as the Folsom Street Fair, the Up Your Alley Fair, and the How Weird Street Faire, which celebrate the neighborhood's diverse history and culture.


Leather and LGBTQ Cultural District

Established in 2018, the Leather and LGBTQ Cultural District reflects the area's LGBTQ heritage, encompassing Howard St., 7th St., I-80, and US 101. It includes the San Francisco South of Market Leather History Alley.


SoMa Pilipinas

In 2016, SOMA Pilipinas Filipino Cultural Heritage District was established, recognizing the Filipino community's significant contribution to the neighborhood. The district features streets named after Filipino historical figures and aims to preserve Filipino culture in San Francisco.

SoMa is a dynamic and ever-evolving neighborhood that blends its rich history with modern innovation and cultural diversity.

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