Fastest offer timeline in its tier — sold 51% over ask, nine days to seven offers, while our clients were still living in the home.
Our clients had lived at 850 Wisconsin for years — a multi-unit property in the heart of Potrero Hill, with sweeping views and a rental unit on the lower level. They were ready for their next chapter, and that meant a clean, fast, top-dollar sale, with no room for a slow process or a soft result.
That urgency shaped everything about how we approached it — from the prep timeline to the way we structured the offer process.
We started in March, walking the property with vendors and building a prep timeline before a single buyer ever saw it. By April, painters, floor refinishers, carpet installers, and stagers were rotating through the home — while our clients were still living in it, still packing. Moving PODs sat in the driveway through most of the process.
The hardwood floors were three different wood species in three different stain colors — we matched and refinished them throughout. The internal staircases were originally carpeted; we stripped and refinished for a timeless look. The well-loved deck got new life with a strip and refinishing. Fresh paint throughout. Full luxury staging to help buyers connect with the lifestyle, not just the square footage. Total investment: roughly $75,000. None of it glamorous. All of it deliberate.
Behind the scenes: multi-unit properties carry complications single-family homes don't. We tracked down permit compliance records for a kitchen remodel completed years earlier, and resolved HOA-deeded view documentation that needed to be in order before the property could go to market cleanly — the kind of work that never makes a highlight reel, and the kind that kills a deal in escrow if it's skipped.
Tap any photo to open the slider — drag to compare, or step through every room without leaving the view.
A prepared home still needs the right number of eyes on it. Once the property went live, we ran a coordinated campaign across the major listing portals, email, print, and video — building the wide buyer pool that made seven competing offers possible.
The campaign positioned the property directly in front of qualified buyers with a front-cover magazine feature, mailed to 1,500 high-net-worth households identified as "likely to buy," and reaching an additional 15,000 monthly Bay Area readers through sponsored social placements.
The preparation paid off. Within nine days of going on the market, we had seven offers on the table. Six of them were all-cash. Three above $4,000,000. This was faster than every comparable $3M+ sale in the neighborhood this year, including 525 Arkansas St (12 days) and 439 Connecticut St (11 days). Listed at $2,998,000, the home ultimately sold for $4,540,000... 51% over asking, and the second-highest sale in Potrero Hill this year, behind only 228 Connecticut St at $5,272,500.
By our estimate, that $75,000 in preparation added more than $500,000 in value on its own — and the competition it created among buyers, paired with our expert negotiation, pushed the winning offer another $750,000 higher. A $75,000 investment, returned more than fifteen times over.
By the time escrow closed, our clients had already relocated. They signed the closing documents remotely from across the country, while we managed every detail of the transaction from here: walk-throughs, final negotiations, final paperwork, final repairs every detail closing requires.
Selling a home while still living in it packing boxes around painters, scheduling your life around vendor walk-throughs — is one of the hardest versions of this process. It's also one of the most common. Our job is to absorb that complexity so our sellers don't have to carry it alone: the prep, the paperwork, the negotiation, and the logistics of closing on a home you've already left.
Nine days to offer. Seven offers, six all-cash. The second-highest sale in Potrero Hill this year. That's not the result of a fast process. It's the result of a thorough one.
| Property | Sale Price | Context | Listed By |
|---|---|---|---|
| 228 Connecticut St | $5,272,500 | 28 days to offers; highest Potrero Hill sale, 2026; list $4,995,000 | Other |
| 525 Arkansas St | $3,760,000 | 12 days to offers; list $2,995,000; closed Feb. 6, 2026 | Other |
| 439 Connecticut St | $4,000,000 | 11 days to offers; list $2,795,000; closed May 26, 2026 | Other |
| 850 Wisconsin St ← This Sale | $4,540,000 | 9 days to offers; list $2,998,000 — 51% over ask; 2nd-highest Potrero Hill sale, 2026 | Kinoko |
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